Pay to Play: Paid Segment Coordination

Burlington Stores, the American national off-price department store retailer, utilized pay to play segments during key moments in time (Back to School, Holiday...) in both English and Spanish to increase brand awareness and drive sales traffic.​

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Across 12 months, this results in 108 placements and 400+ million impressions in top markets such as New York, Washington D.C., Los Angeles, Atlanta, and more.​