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Burlington Stores National Expansion

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Burlington, formerly known as Burlington Coat Factory, is an American national off-price department store retailer with more than 1,000 retail locations in 40 states and Puerto Rico.

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from February 2022 to December 2022, Burlington opened more than 80 new stores across the country, including Puerto Rico, which required local and hyperlocal grand opening pitching, targeting both digital and broadcast outlets.

 

This resulted in 393 total placements across 11 months with a

UVM of 527,933,055.

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